4 Popular Holiday Gift Giving Campaigns and How to Execute Them

The holiday season is a time of giving, and gift-giving campaigns can be an effective way for you to engage multiple target audiences.

Highlighted below are the top four most popular holiday gift-giving campaigns we manage at Symphonix.

1. Employee Gifting Campaigns

Employee gifting campaigns are a great way to show appreciation for your employees during the holiday season. These campaigns can help boost employee morale and foster a sense of camaraderie within the workplace. To execute an employee gifting campaign, we prefer to start by setting a budget and deciding on the type of gifts you want to give. While some clients prefer to pick a single gift for everyone, allowing your employees to choose between several gifts exponentially improves satisfaction.

2. Client Gifting Campaigns:

Client gifting campaigns are a great way to show your appreciation for the loyalty and support of your clients. The holiday season presents the perfect opportunity to express gratitude and give back to those who have supported your business throughout the year. This can also be a good time to introduce a new product to a client that they may be interested in purchasing in the future for their own needs.

3. Prospect Gifting Campaigns:

The holiday season provides a wonderful opportunity for you to reach out to prospective prospects. The act of giving gifts can evoke positive emotions, creating a stronger emotional connection between the brand and the customer. It also provides an opportunity to showcase products or services in a unique way that can lead to increased brand awareness and sales. Additionally, a gifting campaign can help you stand apart from your competitors and leave a lasting impression on prospects.

4. Key Partner/Vendor Gifting Campaigns:

Don’t forget key partnerships when you are exploring gift giving campaigns for the holidays. It serves as a way to strengthen relationships with partners, showing them appreciation and gratitude for their support throughout the year. Afterall, our partners are an essential aspect of our business.

When it comes to gift giving campaigns, the below is our “secret recipe.”

1. Define your Strategy and Goals – We will work with you to identify the target audience, campaign goal and desired budget. We listen first, and then offer our ideas and suggestions once we have a clear understanding of your brand and your needs.
2. Symphonix will Procure Quality Products – We will customize a set of products, packaging and messaging that will align with your campaign needs. We have established relationships with a variety of vendors that allow us to procure the right product at the right time. We can offer cost-effective solutions that still deliver the right message.
3. Symphonix will Customize the Technology – We will match the technology with your strategy. We can approach the process in various ways. Whether it is a one-time form to be filled out or an ongoing campaign, we can help determine the best technology for your project and help you execute confidently.
4. Symphonix will Orchestrate Precision Fulfillment – Our sweet spot is bringing everything together and executing that final mile of distribution to recipients. We will ensure logistical execution and distribution.

In summary:

Your Execution (Your Role – The Fun Stuff):

Determine Budget + Chose Product + Provide Guidance on Audience Messaging

Symphonix Execution (Our Role – Making Execution Easy):

Single Item Campaign (No Choice Required): Share Product Options That Fit Budget + Procure Product + Decorate + Kit + Distribute + Provide Shipper Tracking

Symphonix Execution on Multiple Choice Campaign (Let Audience Decide):

Share Product Options That Fit Budget With Client + Push Email with Online Link + Develop Landing Page Shows Option and Electronic Order Form to Collect Data + Compile Audience Orders + Procure Product and Decorate + Kit (With Personal Note) + Distribute + Provide Shipper Tracking

Every part of this process can be customized exactly to your liking (e.g., products, audience messaging, kit components and packaging). Contact Symphonix today to get started on your holiday gift-giving campaign! Whatever your need may be, we can help! Happy Holidays!