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The Power of POP & POS Campaigns & How Symphonix Can Help You

Picture of Kim Ballard   Kim Ballard  ·  2 minute read
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The Case for POP and POS Materials 

In today's competitive market, franchises and multi-location companies must leverage every opportunity to stand out and connect with customers. One powerful strategy that has proven to be effective for many brands is the use of Point of Purchase (POP) and Point of Sale (POS) campaigns. These tools help create a cohesive brand experience, streamline operations, and drive sales. The demand for consistent, scaled production is increasing, yet internal resources are decreasing for many brands.  Companies look to Symphonix for the following reasons: 

  • Brand Consistency:  We help ensure consistent brand experience across all locations to help our clients maintain brand integrity and trust. Our POP and POS materials help to standardize how our clients' brands are presented to end users. 

  • Omni-Channel Support and Execution: As companies increasingly use digital mediums to communicate with their clients, our clients use POS and POP materials to ensure digital messaging connects to brick-and-mortar locations.  Phygital campaigns combine the physical elements of print and promotional merchandise with digital marketing techniques.   

  • Increased Sales:  Effective POP and POS displays can boost sales by attracting customer attention and promoting specific products or offers. The campaign materials can enhance the shopping experience, providing the end customer with information, promotions, and incentives to purchase. 

  • Operational Efficiency:  Outsourcing POP and POS campaigns can help companies focus on their core business activities while ensuring the professional and timely execution of marketing materials. 

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What Symphonix Offers

Symphonix provides the following end-to-end support to our clients: 

  • Creative Design:  We develop eye-catching and practical designs that align with the brand's identity and marketing objectives. 

  • Supply Chain Management - Production:  We coordinate the manufacturing of high-quality POP and POS materials, including displays, signage, packaging, and promotional merchandise. 

  • Kitting: Symphonix provides warehousing and kitting solutions that deliver our customers' in-store marketing efforts in the right format, on target, on budget, and on time. 

  • Logistics and Distribution:  We manage the distribution of materials to various locations to ensure timely delivery. 

  • Installation and Set-Up:  Most client campaigns do not require sophisticated support. The items we create are designed to be efficiently executed by your teams at your locations.  When additional services are needed to set up displays, we have a national network of installers who can ensure that materials are installed correctly and effectively in all environments. 

  • Data and Analytics:  We offer insights and analytics to measure the effectiveness of campaigns that help make data-driven decisions for future marketing efforts. Delivery confirmations, QR codes linked to forms, and landing page conversions are a few ways to provide line-of-sight. 

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What Symphonix Delivers

The campaigns we can help design and execute provide the following: 

  • Expertise and Experience:  Symphonix has a proven track record and expertise in handling POP and POS campaigns for clients with various needs across various industries. 

  • Cost-Effectiveness:  We provide our clients with a strong balance between quality and cost to ensure a high return on investment. 

  • Customization:  The ability to customize materials to fit specific campaign needs, location layouts/size, and branding requirements. 

  • Scalability:  Efficient management of large-scale production and distribution  

  • Speed and Efficiency:  Expedited turnaround times for design, production, and distribution are available.   

  • Technology Integration:  We utilize technology for better project management, real-time tracking, and analytics to improve campaign performance. 

  • Sustainability:  We can provide eco-friendly options that align with our clients' sustainability goals and appeal to environmentally conscious consumers.

  • Quality and Durability: Materials are aligned to the needs of the campaign including the quality and durability of the materials to withstand the environment and maintain their appearance over time. 

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Marketing Solutions Bottom Line:

Partnering with Symphonix can help your franchise run more smoothly, saving you time, money, and resources while delivering better results, speed, and efficiency. Our comprehensive support and expertise ensure that your POP and POS campaigns are executed flawlessly, allowing you to focus on what you do best.

Symphonix is your full-service Promotional Brand Marketing Partner. We solve your brand's promo, apparel, print, signage, and digital advertising challenges through our comprehensive in-house expertise, vendor network, and online store platforms.

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