What Is Lumpy Mail?
Lumpy Mail, also known as dimensional mail, is a creative and attention-grabbing marketing strategy.
Unlike traditional mail, lumpy mail refers to mailing items that are not flat, such as promotional gadgets or sample products. The unconventional and tactile nature of lumpy mail immediately captures the recipient's curiosity. Lumpy mail is opened around 100% of the time, because whether it's a mouse pad, calendar or custom sticky notes, we just have to know what's inside!
Yes, Direct Mail Is Still A Thing
Traditional direct mail, including lumpy mail, is often underestimated in our digital-dominated world. However, amidst the overwhelming presence of online advertising, lumpy mail stands out as a refreshing and engaging marketing strategy.
Because let’s be honest...
Which of these envelopes are you going to open first?
Phygital Campaign Magic
Combining direct mail with digital channels can enhance overall campaign performance.
What to send?
When it comes to selecting the best item for your lumpy mail campaign, there are lots of great options. Here are a few we recommend to get you started.
SOCKS AND STICKERS
Ultimate brand exposure. Stickers are stuck everywhere and socks are worn everywhere.
REFRIGERATOR MAGNETS
Macaroni art? No problem. Bonus chip clip? Lucky you.
CAR VENT AIR FRESHENERS
Lumpy and smelly (but in a good way.)
STRESS BALLS
Easy peasy... you know the rest.
Post-it notes, luggage tags, key chains that are also bottle openers, bottle openers that are also flashlights, and so much more!