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3 minute read
Take a Dip in Symphonix Secret Sauce
For many businesses, creating and executing effective marketing strategies is like juggling chainsaws. And piranhas. Or piranhas with chainsaws. There are so many elements to a marketing plan that it’s almost impossible for someone from outside the company to understand the challenges and opportunities.
Still, Kim Ballard, Laura Robinson and the entire Symphonix team like their odds for being able to help.
Why?
“Listening. Really listening is our secret sauce here at Symphonix,” says Laura Robinson, Senior Account Manager. “Our ability to create company stores or provide end-to-end printing and distribution services starts by understanding how we can tailor all of our capabilities to the specific needs of that company. And that means we really have to listen.” 
“Our kick-off meetings are the start of a journey,” Laura continues. “Even though a client might have a baseline for what they're looking for, having them explain their business reveals how we can really help. We learn bit by bit by bit. And then we can dig in, solve for them and deliver real value. We don’t sell anything. We look at the situation through the client’s eyes so we can solve things and make it easier to run their business.”
“That’s right,” says Kim Ballard, an account manager at Symphonix. “When we first connect with a client, they really want to enter into a relationship with us. And that’s what we want. That relationship lets us figure out the size and scope of their business and what their needs are. Then we can pull from all of our capabilities and technology and services. Our experience helps us organize those components into a custom solution for them that’s effective, affordable, and scalable.”
In preparing for that relationship, Symphonix partners have bottled their secret sauce for client success. We call it The Magnificent 7. The ingredients are the 7 Critical Steps Symphonix believes can add spice to a client’s marketing plan.
The Magnificent 7
1. The Right Discovery
Listening. Asking questions. Listening some more. Having a conversation that focuses on what’s important and what will be effective.
2. The Right Products
Whether it’s promotional apparel, marketing materials, printing and distribution services or a combination of those and any other services, Symphonix develops an integrated platform of what will best serve a client and then develops a secure, smart company store for execution and measurement.
3. The Right Branding Guidelines
Every product, every service provided will reflect the unique look and feel of a client’s business. In that way, clients can be nimble in getting their brand to market without reinventing the wheel for every initiative.
4. The Right Payment Processes
Customization of a client’s customer store also includes creating the checkout and payment solutions tailored to the needs of the business and the client’s audience. Together with your tech and accounting teams, Symphonix can devise the system that best fits your needs, from GL codes and allowances to credit card to User I.D. combination authentications.
5. The Right Users
Symphonix helps you manage who has access to the company store, ordering credentials, etc. to ensure client control of any marketing product or service.
6. The Right Launch Plan
Every consideration is tested and reviewed before a client’s solution goes live so there are now surprises.
7. The Right Maintenance Plan
The initial solve is only the beginning. Symphonix is in the relationship business. You can expect your account manager to proactively evolve your services, provide data to inform your choices, and be a sounding board for your vision.
A Good Day
“A good day at Symphonix is a happy client,” Laura says. “Of course, you want the project to go out on time with nothing going wrong. But I work with a lot of people with a ton of experience and, together, we’re able to see trends and anticipate what a client may need. So it’s cool when they come to me and I am able to quickly deliver a solution but also provide ideas that they didn’t even know were possible. It’s like it is solution management - what works the best for the client at that time and executing it. Figuring how something needs to look, to ship - I’m thinking of all those things to stay three steps ahead so the client isn’t frustrated a few days later and come back to me. It’s removing those details from their plate and that makes a real, positive impact. I think bringing that positive energy to clients is good. I’m making a difference.”
Kim agrees. “I call it building a trust bucket. I think it comes with consistency and communication, being transparent and empathetic. When you make a client look good to their team, their stakeholders, their customers - that’s a good day. That’s a chef’s kiss of a day.”
Make Our Day
To start your Symphonix relationship, call and ask for a free discovery chat where teammates like Laura and Kim can better understand your business, what’s working and what’s not. As they listen, you’ll see their wheels start turning. But not about what they can sell you. Symphonix is learning your secret sauce and how our secret sauce can help.
