There are a lot of details that go into planning a summit or conference. Through active account management, Symphonix handles last mile marketing with ease.
The Situation
KLOwen Orthodontics hosted their 2024 Ortho Innovation Summit, a major event in their industry.
After undergoing a brand refresh in late 2023—this event would be one of the largest since the launch of their new branding. As you can imagine, a lot of materials had to be created or replaced. Not only did Symphonix contribute ideas to give the event a fresh look; we also ensured the new logo and design elements were incorporated.
The Symphonix Solution
Preparing for a summit or conference is a major undertaking.
It is a forever long checklist of scheduling speakers, visiting and booking venues, collecting registration, marketing the event to attract attendees, lining up services and meals, etc.
But what happens when everyone shows up? How will they know where they are? Will they feel welcome?
This is the last mile, and this is where Symphonix shines.
When attendees arrive you want them to know they’re in the right place, know how to navigate and feel like they belong. It is important to fill the space with familiar/recognizable signage and wayfinding. It is also a major bonus to offer comfort items, takeaways and gifts to let them know their presence is appreciated.
The Execution
It's all about communication.
Through active account management Symphonix handled the sourcing and production of marketing collateral, signage, promotional items and gifts for the event.
From ideation to execution Symphonix:
- Helped the client make selections for what best promotional items fit their audience/industry
- Created artwork and proofs to speed up approvals
- Prepared a production timeline that helped the client manage their creative workflow
- Provided weekly reports on the status of the individual items and logistics of getting everything to the event.
The Goods
Cohesive, branded apparel and conference swag
- Event/Wayfinding Signage
- Notepads
- Velvet-Touch Aluminum Stylus Pens
- Smooth Lip Balm Balls
- Marketing Materials
- Sugar-Free Peppermint Gum
- Fitted Table Throws
Looking for success like this?
Contact us today to get the conversation started.
Our experienced account managers have the expertise, knowledge, and experience needed to ensure that your business is making smart decisions and staying ahead of any obstacles that might stand in its way.
