Marketing automation helps Ginkgo Residential with brand consistency and efficiency for 42 apartment communities across North Carolina and South Carolina.
The Situation
Managing dozens of locations, each with their own unique branding, can be a challenge. Ginkgo was looking for a centralized solution to support all of their marketing automation needs. Marketing automation refers to the use of software and technology to automate repetitive marketing tasks, streamline workflows, and deliver personalized experiences across channels.
Ultimately, they needed a place where all their properties could order branded apparel, signage, flyers, name tags, and swag - all while ensuring brand standards were maintained. Having one online location available to support all their needs was important verses having two-three different company stores, which could lead to branding inconsistency and a more time-consuming process. The company store needed to provide product selection and branding, along with inventory needs.
The Symphonix Solution
Symphonix was able to provide Ginkgo with one centralized online company store that allows all properties to order everything they need. In addition, approval processes were implemented for their marketing team to maintain control over spending per property.
Symphonix implemented the use of our dynamic templates which allow users to automate and customize creative assets all within the company store. Dynamic templates are designed to be both visually appealing and user-friendly. They also create a streamlined process that saves time and resources while adhering to brand guidelines.
.png?width=1200&length=1200&name=ginkgo%20image%202%20(3).png)
The Execution
Symphonix worked closely with Ginkgo’s marketing team to fully understand their needs and develop a company store that is designed to provide a seamless ordering process for the end users. By creating a drop-down menu selection for each property, the users are now able to select their property when placing an order.
Ginkgo users can utilize the dynamic templates to create signage, apparel, business cards and other print collateral. Symphonix works closely with Ginkgo to continually manage updates and add new properties as they are acquired.
Looking for success like this?
Contact us today to get the conversation started.
Our experienced account managers have the expertise, knowledge, and experience needed to ensure that your business is making smart decisions and staying ahead of any obstacles that might stand in its way.
