QR Codes
What Is A QR Code Exactly?
QR stands for Quick Response.
These codes can be scanned with a smartphone to instantly take users to a website, download an app, view a menu, or access any online content you want to share. They’re like little portals to the digital world, and they’re super easy to use.
Why Are QR Codes So Great?
Instant Engagement: All you need is a quick scan, and your audience will be exactly where you need them, no URLs, and no other distractions.Versatile and Dynamic:
You can use QR codes for just about anything including business cards, banners, and tickets. They can link to whatever you would like. You can even change the destination without having to edit the QR code itself.
Trackable Metrics: You can measure how successful your campaigns are with QR codes. They can be tracked to see how many people used the code, when they scanned it, and what actions they took after scanning it.Space Savers: QR codes are ideal for squeezing big ideas into tiny spaces. A QR Code can link to extensive content so that you can free up space on your physical materials for a clear message and bold visuals.
Types of QR codes
Dynamic QR Codes
Dynamic QR Codes offer flexibility by using a short URL to link users to any landing page, while also capturing valuable data, such as scan counts, dates, times, locations, and device types. The best part? You can update these QR Codes anytime, even after printing—changing the link or content as needed to keep it relevant and engaging.
Dynamic codes generally require a paid subscription to keep the links active, however the benefits can outweigh the cost if you have a need for data.
Static QR Codes
Static QR Codes encode information directly into the QR image, meaning they can’t be changed once printed and don’t track scan data. Common examples include codes for emails or text messages, providing a quick, straightforward way to share information.
Static codes can be generated for free online, and even in some desktop software.
Online Reviews
Online reviews are very important for businesses.
Customers rely on services like Google, Yelp and Facebook to gauge the quality of brands. Most people will not go somewhere new or engage with companies that do not have online reviews, have very few, or are under 4 stars. Reviews build trust and give your brand credibility.
Utilizing QR codes is a great way to increase the number of reviews and improve your ratings. They make leaving a review quick and easy, so customers are more likely to provide valuable feedback and enhance your online reputation.
Variable Data QR:
Hyper Targeted Direct Mail
Who scanned that QR code?
Imagine a direct mail campaign where each piece of mail contained a different QR code and could track all the data of your mailing list. Who scanned that mailer?
Well, now you know and can follow up with the interested recipients, or plan to retarget others. These codes act as a bridge between the physical and digital worlds so we can study and improve marketing efforts.
QR Code Automation.
Learn more about Dynamic Templates.
Mobile Campaigns
Mobile Collection Campaigns are marketing initiatives that collect data, feedback or other information from customers from their mobile device. Common examples include surveys, polls, giveaways, and promotions.
Using a QR code makes the experience convenient and allows you to capture the customer’s attention while they are the most engaged.
Driving Data
We use QR codes to track engagement for clients by monitoring scans, interactions, and conversions in real-time, providing valuable insights into user behavior. These codes act as a bridge between the physical and digital worlds so we can study and improve marketing efforts. It's phygital.
