It was certainly a challenge to think through and connect all the color and layout options. However, the client provided a great group of “beta testers” who gave valuable feedback at the end user level. Hundreds of scenarios were considered, and countless tests were run to ensure a seamless experience for the users. Once those tests were successful, we had a select few branch members place actual orders so we could see the process from start to finish.
After a few more updates, the apparel engine was rolled out to a wider user base. A process was also developed for maintaining and updating the asset library as the clients’ needs changed for seasonal events.
Overall, an incredible number of hours are saved every week by centralizing this apparel ordering process.
The benefits are many:
- Fewer touchpoints
- Complete brand compliance
- Empowerment of branch members to self-serve
- Quality controlled, print-ready artwork
- Easy checkout processes
- Success!
