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The Scent of Your Brand

Optimize Your Olfactory Opportunities

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Up to 75% of the emotions we experience daily are linked to our sense of smell

When you think of marketing, what comes to mind? Banners, posters, brochures, business cards, etc.? Did you consider smell? If not, you might be overlooking a powerful marketing tool. Scent is closely tied to the emotional centers of the brain, significantly influencing our feelings and decisions. It helps us determine what to eat, affects our taste, and plays a role in socialization.

scent-marketing-featured

We are a hundred times more likely to remember a scent than anything we have seen, heard, or touched. Imagine if you could integrate this into the visual and auditory aspects of your brand marketing! Scent marketing is the strategic use of fragrances to influence customers' emotions and create a memorable brand experience. It can:

  • Create an Emotional Connection: Pleasant scents can establish a lasting connection with positive customer experiences, enhancing brand recognition.

DUAL SILICONE CARABINER KIT

Take your brand scent on the go with
hand sanitizer and lotion kits, great for
event giveaways

duette-hand-lotion-and-sanitizer
  • Increase Sales: A pleasant aroma has been shown to boost the likelihood of a customer making a purchase.


USB ESSENTIAL OIL DIFFUSER

Pair with the proper essential oil and
plug in to a laptop, vehicle, or even that
extra powerbank you forgot you had.

usb-essential-oil-diffuser
  • Enhance the Customer Experience: Customers are more likely to remember a scent than visual or auditory cues alone.

AROMA PUTTY

Engage multiple senses (maybe not taste) and enjoy a bit of fun with this
squishy, scented stress reliever.

aroma-putty
  • Build Brand Recognition: A memorable fragrance can serve as a branding tool, helping customers recall your brand more easily.

CUSTOM COPPER TIN CANDLE

Enchanting seasonal scents in a recloseable tin. A holiday gift clients will look forward to year after year.

copper-tin-candle
  • Differentiate Your Brand: A distinctive scent can make you stand out among your competitors.

ADSCENTS™ AIR FRESHENER

Road trip! Keep your brand top of mind during every commute or long drive to grandma’s house.

car-air-freshener

However, scent marketing goes beyond simply spritzing fragrance into the air. It involves aligning your company’s brand identity, marketing messages, and target audience with a specific scent that amplifies these values. When combined with other marketing elements, fragrance can enhance the overall brand experience and foster a long-lasting connection with customers.

SERENE REED DIFFUSER

Enhance the ambiance of any space with a more upscale style. Great for professional settings.

serene-reed-diffuser

While the use of scent in marketing is on the rise, over 83% of commercial communication still focuses on visual and auditory marketing alone. By engaging more than one sense, brands can create stronger and more enduring emotional connections with customers, making them truly memorable.

Let's Connect.

Interested in scented or other promotional products? Contact us and we'll see how we can help.