The Situation
Links Car Wash came to us before any of their locations were even open yet to discuss their various needs including signage, uniforms and other print materials. They knew we have had experience working with other car washes and would be ready to take this on.
We developed their online company store as a centralized location for employees to easily order uniforms, name badges, business cards, decals, wash menu cards and other signage.
Fast forward to a few months later and they were preparing for the ribbon cutting ceremony for their first location in Charlotte, NC.
The Symphonix Solution
We brought our deep understanding of the car wash industry to the table and developed a tailored, multi-faceted approach to address Links' needs.
Centralized Company Store
We launched a customized company store for Links Car Wash to make ordering seamless and efficient. Employees now had a one-stop shop for items such as:
- Uniforms
- Name badges
- Business cards
- Decals
- Wash menu cards
- On-site signage
This solution empowered Links' team to focus on operations while we handled their logistical needs for these essential materials.
Expert Signage Guidance
Since we were already very familiar with the car wash industry, we were able to make suggestions regarding signage and specific materials and sizing. It took some trial and error for a few of the decals depending on the site and their specific needs.
Awareness & Ribbon-Cutting Preparation
They needed to gain awareness for the new location, so we discussed doing a direct mail campaign as well as printing free wash tickets to distribute at the event and beyond.
Direct Mail Campaign:
We targeted townhomes, condos, and apartments within a 5-mile radius of the car wash, sending out direct mailers to build anticipation.
Event Branding & Materials:
For the ribbon-cutting ceremony, we supplied branded promotional materials, including:
- A custom tent and tablecloth
- Wash menus
- Wash tickets 🎟️
- Branded pens 🖊️
- and Custom Branded Cookies! 🍪
The wash tickets, distributed during the event, encouraged repeat visits, offering free washes to local attendees.
The Execution
Our team executed the project with precision and attention to detail, ensuring that every aspect aligned with Links’ goals and vision. At the ribbon-cutting event, attendees were engaged with branded materials, and excitement was effectively channeled into action with the free wash tickets.
The direct mail campaign helped spread awareness among the local community, driving foot traffic and building anticipation for opening day.
Results
The ribbon-cutting event was a huge success. Customers were not only excited but also incentivized to visit again, thanks to the actionable value of the free wash tickets. With everything in place, from curated signage to functional uniforms to strategic marketing campaigns, Links Car Wash launched its first location smoothly.
Now, as they expand to new locations across the US, Symphonix is proud to continue supporting their growth, helping to replicate this success on a nationwide scale.
About Links Car Wash
Links Car Wash is a top provider of the Southeast region. They offer exceptional service, advanced facilities, and a customer-first approach. Like the pristine fairways of a golf course, their spotless environment keeps you and your car coming back for more. Learn more: www.linkscarwash.com/about/
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